Wednesday, July 2, 2008

Dark Knight x Hershey

I'm a huge fan of Hershey.  I'll always love those Kit Kats, Spoiler knows what I am talking about.  When Hershey began to jazz it up with different variations of Reese's Peanut Butter Cups, my life was officially complete.  Reese's Big Cups? Check.  Reese's Peanut Butter Lovers? Check.  Batman Edition Peanut Butter Cups? CHECK! As soon as I heard these were released nationwide, I took myself to the nearest Hershey retailer (aka Target).  There they were.  Someone (ovb dumb) pointed out that the regular version of those Hershey products were available as well, but seriously, I'm paying for pure HYPE.  

  • Reese's Bats: Available in Dark Chocolate & Peanut Butter Bats,  Milk Chocolate & Peanut Butter Bats.  I opted for the Milk & Peanut Butter.  Of course they didn't taste any different.  It's similar to buying a pair of shoes that are  sold at Foot Locker versus a pair of sneakers coped at Saint Alfreds, or any sneaker boutique.  Both are essentially the same thing, but the added specialty makes the other meek. The packaging was exciting, and the bat shape, was, well....CUTE.
  • Reese's Pieces: Available in same form (Peanut Butter filling, crunchy shell) BUT they are colored in dark blue & black.  I'm not really a fan of Reese's Pieces, but there was no way I wasn't about to cop the 3/3 Hershey's products, not to mention increase my odds of winning a $35g motorcycle.
  • Kit Kat Wafer Bar:  I would pin these up in competition to the Bats.  Embossed (love it) with the Bat, and various Dark Knight knick-knack, they also feature  movie facts.

All in all, I would say I was impressed.  Good spin on the classics, and did I mention that each version of this candy was available in multiple "Take Home Bags?" No wonder children in America are so obese.  Hershey also created an interactive Dark Knight website, which in my opinion was cooler than the website Pizza Hut created for the film.  I am loving this snack, you better believe I'll be sneaking these babies in when I go see this shit on IMAX.

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